With spend per head still markedly lower than in many neighbouring asian countries, the vietnamese cosmetic sector retains clear prospects. Vietnam cosmetics & personal care reports: our 2018 vietnam report include trends, statistics, opportunities, sales data, market share, segmentation. Local brands need to change their ways to compete with foreign brands in vietnam's beauty and personal care market.
Into the vietnam market has increased from less than usd500 million in that the market size of vietnam's cosmetic industry has surpassed. In recent years, cosmetics industry has developed rapidly due to women's strong demands for enhancing beauty or odor it leads to acceleration in the number of. Vietnam: revenue in the cosmetics segment amounts to us$291m in 2018 the market is expected to grow annually by 100% (cagr 2018-2021. The vietnamese cosmetics industry is currently typified by new brand players entering the market, the middle class demographic and a.
An increasing number of new players are entering the vietnamese beauty market as local consumers are becoming more conscious of beauty. Beauty and personal care in vietnam: vietnam's beauty and personal care market is dominated by global brands thanks to their innovative products. Vietbeauty 2019 - the most important b2b beauty trade event in vietnam participation from over 20 countries & regions over 8,800 sqm of business space. The beauty market is most often seen as highly complex and competitive to manufacturers in any part of the world: diverse and high consumer. Q: when did vietnam become a major player in the cosmetics market a: i personally think that vietnam is not yet a major player in the.
The cosmobeaute vietnam is an international trade fair for the cosmetics industry the fair takes place in ho chi minh city each year it provides an overview of. With double-digit growth annually, việt nam has a promising cosmetics industry for foreign firms seeking to expand overseas, experts have. In vietnam, domestic cosmetics and imported cosmetic are required to go through procedures of notification prior to being sold in the market organizations or.
As the middle class urbanises, they seek to experience premium brands and see more new players entering the vietnamese beauty market,. Vietnam's cosmetic retail market rakes in us $178 billion per year and is expected to hit us $235 billion by the end of 2018 that's one of the. Sustainability has become a hot topic within the beauty industry over the past few years, but 2017 has seen several brands make huge strides.
Mälardalen university master thesis in international marketing efo 705 cosmetic market in vietnam tutor: carl thunman authors: nguyen. Leadership in prior versions of the asia cosmetics market guide, as well as in markets such as indonesia, vietnam and china and this growth is predicted to. Cosmetic industry is receiving increasing attention as a market of luxury and studies of consumer behavior in general and in cosmetic industry in vietnam in. Cosmobeauté vietnam is proven to be the largest beauty trade exhibition in the region for contributing to the growth of beauty industry for more than 10 years.
The vietnamese beauty market saw stable growth last year, with a year-on-year increase of four per cent, and is expected to thrive in the years. Ocm vietnam offers business service for oem cosmetic market by developing and manufacturing variety of beauty product for local cosmetic partners besides . Download all the latest market reports you need on the cosmetics industry in vietnam click here to instantly access all the reports, in one place. Though the market is relatively small, growth in most beauty and personal care categories is expected to continue to expand over the next.