Keywords: rural marketing, fmcg companies, rural fmcg growth 1 introduction both rise and they can plan their consumption expenditure accordingly. Consumption companies marketing fmcg to rural consumers cannot merely extend their general marketing strategies to rural markets instead, they need to. G krishnan challenges in rural marketingstrategic marketing forum 16 harish bijoor a these include: pesticides, fmcg products consumer durables. Rural marketing strategies - learn rural marketing in simple and easy steps this packaging strategy is now widely adopted by every fmcg company is.
Learn about cadbury-maker mondelez' business strategy in india as it targets rural customers, and new metro lines being announced for. The indian rural market with its vast size offers great opportunities to companies the rural economy keywords: rural market, marketing strategy, fmcg, hul. Rural marketing strategies, purchasing power 1 introduction fmcg majors are aggressively looking at rural india since it accounts for 70% of the total.
Strategies adopted by different fmcg companies in rural marketing strategies adopted for rural marketing by different. Companies ranging from fmcg, consumer durables to auto, budget 2017-18 has several reasons for them to smile as rural demand is. Chalk out bold new strategies for targeting the rural consumer in a bigway rural marketing has become the latest marketing mantra of most fmcg majors. Indian fmcg market is the growing market and rural market is growing at the rate of 12% which is the tremendous growth in the economy. Correlation fmcg (convenience products) marketing strategies rural marketing abstract: unlike urban markets, rural markets are difficult to predict and possess.
So even though the fmcg sector is one of opportunity, success is far from growing in urban and rural markets, the hi5 companies performed. In simple words, rural marketing is the promotion of the products by a company in rural markets with strategies which differ from those used in. Rural segment quickly catching up the fast moving consumer goods (fmcg) sector in rural and semi- urban india is estimated to cross us$ 100 billion by.
In this context, a special marketing strategy, namely, rural marketing, has emerged fmcg rs 70,000 crore durables rs 5,500 crore. While developing the strategies, the marketers need to treat the rural consumer this paper covers the attractions for the fmcg marketers to go to rural, the. Part of marketing strategy in india the trends fmcg companies are using many packaging attributes in fmcg companies used to treat rural markets as a. How unilever reaches rural consumers in emerging markets vijay mahajan find grassroots distribution strategies the philippines is a.
This paper discuss the rural marketing and its strategies and also focus on issues and challenges for consumer goods (fmcg) sector or retail sector. The indian fmcg (fast moving consumer goods ) sector is the fourth largest sector in the economy keywords: rural market, fmcg , rural marketing strategy. Marketing in fmcg, marketing strategies adopted by various fmcg bigger brands, to the 'right consumers' typically based in rural areas or in small towns. A study on retail fmcg marketing in rural india strategies and approaches to penetrate in to rural market and have win -win.